1. Information We Collect
We collect two kinds of information from visitors to the Site, personal and non personal information. Personal information includes: email address, and physical address, including City and State. Non personal information includes: search preferences, product searches, merchant searches, and general demographics. Our primary purpose in collecting personal and non personal information is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience safer and easier. We only collect information about you that we consider necessary for achieving this purpose.
In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are no longer anonymous to us. If you choose to use our services, we may require you to provide contact and identity information, billing information, and other personal information as indicated on the forms throughout the Site. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature.
Technologies such as: cookies, beacons, tags and scripts are used by Room Reservation and our affiliates, or analytics or online customer support provider. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
We also gather certain information automatically and store it in log files. This information includes the IP addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/ time stamp, and click stream data. We may combine this automatically collected log information with other information we collect about you. We use this information to review trends, to administer our website, to track users’ movements around the web site and to gather demographic information about our customers.
If you have chosen to receive marketing messages from us about our products and services, we may use information from our log files, cookies or pixel tags to help us make those communications more useful to you.
We also get information from your transactions with us, our affiliates or non affiliated third parties such as account activity and your purchase information. We also use information from third parties, including public information, such as verification services and consumer reporting agencies (to comply with regulatory requirements, ensure the accurate data and prevent fraud, for example), or from other sources. We use this information to develop, offer and deliver our products and services, to process transactions in your accounts, and to obey legal and regulatory requirements. We limit the collection and use of customer information to the minimum we require to deliver great service to our customers (including telling our customers about our hotel reservation services, deals, and other opportunities through email) and to run our business.
2. How We Use Your Information
We use your personal information to facilitate the services you request. We use your personal information in the file we maintain about you, and other information we obtain from your current and past activities on the Site to measure interest in the third-party products and services we offer; inform you via email about special offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions of the Site’s use. At times, we may look across multiple users to identify problems and in particular we may examine your personal information to identify users using multiple Customer IDs or aliases. We may compare and review your personal information for errors, omissions and for accuracy.
You agree that we may use personal information about you to improve our marketing and promotional efforts, to analyze site usage, improve our content and product offerings, and customize the Site’s content, layout, and services. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site.
You agree that we may use with your permission via the “My Reservations” tab, your personal information to contact you and deliver information to you that, in some cases, are targeted to your interests, such as targeted banner advertisements, administrative notices, product and services offerings of Room Reservation or third parties, and communications relevant to your use of the Site. By opting in to receive this communication on the “My Reservations” tab of our Web Site, you expressly agree to receive this information. If you do not wish to receive these communications, we encourage you to opt out of the receipt of certain communications under the notification preferences on the “My Reservations” tab of our Web Site. You may make changes to your notification preferences on the “My Reservations” tab at any time or you may contact a customer service representative through our contact page. We reserve the right to send you specific administrative notices that are required by law, regulation or as needed to service your account.
We may use your personal information to send marketing emails to you. If you no longer wish to receive our newsletter and promotional email communications, you may opt out of receiving them by going to your “My Reservations” tab or by emailing us through our contact page or by calling Customer Service at 1-888-217-5507.
3. Disclosure of Your Information
We share your personal information with other companies so that they can market their products or services to you. If you do not want us to share your personal information with these companies, contact us through our contact page. However, the following describes some of the ways that your personal information may be disclosed in the normal scope of business to provide you with the ability to order the third-party products and services offered through the Site.
We aggregate (gather up data across all user accounts) personal information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for their marketing and promotional purposes. However, in these situations, we do not disclose to these entities any information that could be used to identify you personally. Certain information, such as your name, email address and password are not disclosed to these third parties in a personally identifiable manner without your explicit consent.
Room Reservation cooperates with law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud and other rights, to help protect you and our other customers from bad actors. Therefore, in response to a verified request by law enforcement or other government officials relating to a criminal investigation or alleged illegal activity, we can (and you authorize us to) disclose your name, city, state, telephone number, email address and Customer ID history without a subpoena. Without limiting the above, in an effort to respect your privacy and our ability to keep the community free from bad actors, we will not otherwise disclose your personal information to law enforcement or other government officials without a subpoena, court order or substantially similar legal procedure, except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm or financial loss or report suspected illegal activity. If RoomReservation.com is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information. We may also disclose your personal information to any other third party with your prior consent.
We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us through our contact page.
Social Media Widgets
4. Other Websites
Room Reservation does not seek to collect personal information about children through the Site. Room Reservation does not condition a child’s participation in an activity on the disclosure of more personal information than is reasonably necessary to participate in the activity. If we become aware that a person submitting personal information to us through any part of our Site is a child, we delete the information as soon as we discover it and do not use it for any purpose, nor do we disclose it to third parties. Since we do not seek to collect any personal information about children, and we delete any information collected inadvertently as soon as we discover that a child has submitted it, we typically retain no information about children that could be reviewed or deleted. If a parent requests review or deletion of information about their child before we have discovered and deleted the information, then we will of course honor that request.
We use procedural and technical safeguards to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy, including monitoring for intrusion attempts, encryption technology, “firewalls,” Secure Socket Layers and security audits and inspections. We treat data as an asset that must be protected against loss and unauthorized access. When setting up an account, your information is stored behind a secure server via multiple encryption methods as well as Secure Socket Layer (SSL) on the site. Information stored on the server is only available to a select number of people that have access to these records. The privacy of communication over the Internet cannot be guaranteed because the Internet is not a secure medium. Room Reservation does not assume any responsibility for any harm, loss or damage you my experience or incur by the sending of personal or confidential information over the Internet by or to Room Reservation. If you have any questions about the security at our website, you can send an e-mail to us through our contact page.
If you have questions or concerns regarding this policy, you should first contact Customer Service through our contact page or call Customer Service at 1-888-217-5507. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact us.
Published and effective as of 20 September 2017.